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Girls Spreading Gummies

Graham Redfern’s 2025 New Years Update

Graham Redfern from Redfern Hemp Co. provides a year-end update, highlighting significant achievements and future plans. The company expanded its manufacturing capabilities, particularly in private kitchen operations, and experienced substantial growth across farming, manufacturing, wholesale, and retail sectors. Challenges with online payment processing were resolved, and a partnership with First Citizens Bank was established. Despite issues with VDACS, an extensive product line was approved. For 2025, Redfern Hemp plans to expand product availability in North Carolina and continue its growth trajectory. The company appreciates customer support and showcased daily kitchen operations to illustrate product quality.

Transcript

https://otter.ai/u/J0Wo34fCM2t-Io_hxhTpUb5JDz8?view=transcript

Outline

Year-End Update and 2025 Outlook

  • Graham Redfern introduces the meeting, focusing on the year-end update and highlights for 2024, along with plans for 2025.
  • He mentions the expansion into a private kitchen and increased manufacturing capabilities due to new laws, which have positively impacted the business.
  • The company is on track for significant growth in 2025, particularly in kitchen operations across multiple states.
  • Graham highlights the dramatic growth in farming, manufacturing, wholesale, and retail sectors, necessitating the addition of new team members to handle online presence and marketing.

Overcoming Challenges and Financial Growth

  • The company faced issues with payment processing and online orders but successfully resolved these problems, ensuring future financial security.
  • A significant development was the partnership with First Citizens Bank, which is strengthening the company’s financial relationship.
  • Despite challenges with VDACS, the company has created an extensive product line approved by the state, emphasizing the importance of compliance.
  • Graham notes that some products unavailable in Virginia in 2024 will be made available through a new program in North Carolina for 2025.

Customer Support and Daily Operations

  • Graham expresses gratitude for the company’s customer base and their support, highlighting the positive feedback received.
  • He mentions the success of the Redfern market in Caroline County and the positive online testimonials.
  • The meeting concludes with a positive outlook for 2025, and Graham introduces Courtney, who is preparing gummies in the kitchen, providing a glimpse into daily operations.
  • The segment shows various team members, including Courtney, Gloria, Jolie, and Pierce, working in the kitchen, showcasing the production of top-quality products.

PIERCE REDFERN

Sales & Production

I am native to Richmond and attended Collegiate School and The University of Alabama. I am married to my wife, Lauren, and we have two children together, Palmer and Hendley. Graham is my older brother and I have been with the company since the fall of 2022.

I enjoy hunting, fishing and just about anything outdoors. Graham’s strong passion for this industry motivates others to excel, including myself. I love the team we have together now and can’t wait to see what the future holds for Redfern Hemp Co.!

GLORIA RAMIREZ

Kitchen Production

Gloria is from Guatemala. She moved to Virginia in 2023 and began working with the Redfern Team.

Gloria plays a pivotal role in ensuring that our products are precisely packaged using our quality control SOP guidelines.

ROB UJEVIC

Outside Sales

I’m from Reston, VA currently living in Richmond and Engaged with no kids yet… I began working for Redfern after my original venture, Gourmet Hemp Foods, partnered with them. I love Redfern cause they offer freedom and flexibility to grow.

Redfern is family oriented and serves the community and customers with utmost diligence. Graham Redfern is the hardest working leader I’ve ever had the privilege to work for!

WHITNEY MORGAN

Market Manager

I’m from Caroline County, Virginia and I am married to my husband Ryan. I’ve worked with Redfern Hemp Co. a little over two years. Before that I was a nanny and I worked as a pediatric dental assistant.

I handle online sales and a few outside wholesale accounts. Working with Redfern is a dream job I never thought I’d have.

We are a true family. We work like one, and argue like one. As a team we are flexible and have a real love for the plant and what it can do. There is no limit for the plant so there is no limit for us.

For example, my mom suffered from hair loss after Covid. She started to add Redfrn’s Whole Plant Tincture into her shampoo and conditioner and it helped her hair regrow. The plant is magic!

TIFFANY OBLINSKY

HR & Administration

Tiffany is the anchor of our team, ensuring that we stay organized and that the company’s operations are always running smoothly. During her free time, Tiffany enjoys taking her family to Lake Anna while simultaneously keeping Graham in line from her smartphone!

Corey Reed

Social Media Manager

Hi, I’m Corey. Originally from Charlotte, NC, I’ve called Virginia my second home for over 12 years. With a 10-year background in healthcare and nursing, and 5 years in content creation and social media, I’ve developed a diverse skill set. In my free time, I enjoy creating content, writing music, fishing, and being the best father I can be. Working with Graham and the Redfern team has been a dream come true. It has allowed me to pursue my passions for content creation, health and wellness, community morale, and making meaningful connections. At Redfern Hemp Co, I oversee the social media side of the business. You can also catch me at Redfern Market, so feel free to stop by and say hi!

COURTNEY KUSTERER

Production / Sales / Event Manager

Knowledgeable and passionate about the hemp plant, Courtney is an all around asset to our company. Since her early days with Graham in Waynesboro, she has acquired invaluable insights and business knowledge to help the success of our small business. Her ability to tell the Redfern story is unmatched. If you’ve ever seen one of our event setups, you can tell that Courtney had her creative ideas flowing. She has built a strong wholesale portfolio, while strengthening our network of industry connections. Her expertise in directing customers to the right products is undeniable, playing a pivotal role in assisting Graham in building the company from the ground up. In her free time, Courtney enjoys moments on the farm with Graham and their farm family of cat, cows, chickens, ducks, and dogs. She also values family time at Virginia Tech football games and moments on the boat or at the beach.

GRAHAM REDFERN

Owner & Hemp Farmer

Before I became an American hemp farmer and entrepreneur, I first heard of the hemp industry during a period when my construction business thrived, but the housing crash of 2009 changed everything. While visiting Asheville, North Carolina, I encountered a groundbreaking green building – a house made 90% from hemp, from the flooring to the walls, excluding only electrical components and appliances.

Intrigued, I consulted with Andrea Herman, president of the Hemp Industries of America, spending an hour and $150 to understand the challenges of building such houses in the U.S.. When Andrea explained the steep costs preventing widespread use of U.S.-grown hemp, it ignited a passion in me. I questioned, “Why not?” This moment became a catalyst for my deep dive into the hemp industry.

Passage of the Farm Bills

In 2014, the passing of the Farm Bill allowed universities to grow hemp, prompting me to shift from the car industry. Initially unsure of my path, I invested in penny hemp stocks and connected with the Virginia Industrial Hemp Coalition, working with universities such as JMU, UVA, VSU, and Virginia Tech to explore potential markets.

For four years, restricted by regulations to work with universities, I delved into the banking industry. When the 2019 Farm Bill dismantled barriers, allowing American farmers to cultivate cannabis plants with less than 0.3% THC, my dream took a leap. Redfern Hemp Co. was born, marking the legal sale of hemp products in Virginia for the first time in over seventy years. With my girlfriend Courtney, we hustled – attending state fairs, cultivating hemp on our 42-acre Caroline County farm, and navigating the burgeoning industry. Fast-forward to 2023, and despite being one of the few companies remaining, we face challenges.

Unfortunately, Virginia lawmakers have strained our efforts, declaring federally legal cannabinoid-derived hemp products illegal unless sold by a select few medical marijuana operators.

In the face of Virginia’s attempt to monopolize medical marijuana, we persist in expanding cannabis job opportunities for all Virginians.

We champion Virginians’ rights to affordable, high-quality products, battling against restrictive legislation. It’s disheartening to see the government hindering the benefits of this plant, including job creation and increased taxation.

Restoring Virginia’s Hemp Farming Legacy

There was a time when Virginian hemp farmers paid taxes with hemp. Reintroducing low-dosage, safe cannabinoid products in smoke shops, convenience stores, and local markets could restore this tradition on a broader scale than a handful of licensees. We’re committed to reclaiming this birthright, enabling Virginians to pay their taxes with hemp once again.

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