At Redfern Hemp Co., we believe in supporting individuals who embody dedication, leadership, and a passion for their craft. That’s why we are honored to announce our sponsorship of Michaela Stern, the newly crowned Miss Rodeo Virginia!
A First-Generation Cowgirl with a Big Dream
Michaela’s journey is one of determination, grit, and love for the rodeo way of life. As the eldest of eight children, she grew up playing in muddy creeks, running from cows, and climbing trees—a childhood that shaped her adventurous spirit. From an early age, her heart belonged to horses, spending every possible moment in the saddle, fueling her drive to become the horsewoman she is today.
Miss Rodeo Virginia with her parents
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Her rodeo career started with speed events at the Western Riders of Virginia, later leading her to compete with the Virginia Cowboys Association. But her official introduction to the rodeo world came in 2021 during her junior year of high school, when she joined the Virginia High School Rodeo Association (VHSRA). She quickly proved herself, competing in breakaway roping, barrel racing, goat tying, light rifle, and pole bending, and eventually earning the title of 2022-23 Miss VHSRA.
Michaela’s experiences have taken her far beyond Virginia, from exercising young horses on a thoroughbred training farm to working as a wrangler in the Flat Tops of Colorado. Now, she works as an assistant horse trainer while laying the foundation for her own ranch and equine training business—a testament to her ambition and love for the industry.
What It Means to Be Miss Rodeo Virginia
Miss Rodeo Virginia isn’t just a title—it’s a commitment to representing the sport of rodeo, promoting western heritage, and educating the public about agriculture and ranching. Michaela will travel the country attending rodeos, visiting schools and hospitals, and making event appearances to showcase the incredible traditions of Virginia and the western way of life.
At Redfern Hemp Co., we’re proud to support Michaela in her journey. Her passion, resilience, and commitment to the rodeo community align perfectly with our values. Through our sponsorship, we’re helping her reach new places and success; while she continues making a difference in the industry that has shaped her life.
To support Redfern Hemp Co. so that we continue sponsoring heroic & patriotic individuals, like Michaela, we encourage you to explore Redfern’s online store in order to make a purchase. We have several customers that ride and swear by the benefits of our Body Butters after a long day of riding.
Looking Ahead
Michaela is just getting started in her reign as Miss Rodeo Virginia, and we can’t wait to see all that she accomplishes! Keep an eye on our social media for updates on her adventures, and join us in cheering her on.
Congratulations, Michaela! Wishing you success and unforgettable experiences in your journey as Miss Rodeo Virginia. We’re honored to be part of the ride!
More Media About Miss Rodeo Virginia, Michaela Stern:
Thank you for taking the Redfern Team along for the ride!
PIERCE REDFERN
Sales & Production
I am native to Richmond and attended Collegiate School and The University of Alabama. I am married to my wife, Lauren, and we have two children together, Palmer and Hendley. Graham is my older brother and I have been with the company since the fall of 2022.
I enjoy hunting, fishing and just about anything outdoors. Graham’s strong passion for this industry motivates others to excel, including myself. I love the team we have together now and can’t wait to see what the future holds for Redfern Hemp Co.!
GLORIA RAMIREZ
Kitchen Production
Gloria is from Guatemala. She moved to Virginia in 2023 and began working with the Redfern Team.
Gloria plays a pivotal role in ensuring that our products are precisely packaged using our quality control SOP guidelines.
ROB UJEVIC
Outside Sales
I’m from Reston, VA currently living in Richmond and Engaged with no kids yet… I began working for Redfern after my original venture, Gourmet Hemp Foods, partnered with them. I love Redfern cause they offer freedom and flexibility to grow.
Redfern is family oriented and serves the community and customers with utmost diligence. Graham Redfern is the hardest working leader I’ve ever had the privilege to work for!
WHITNEY MORGAN
Market Manager
I’m from Caroline County, Virginia and I am married to my husband Ryan. I’ve worked with Redfern Hemp Co. a little over two years. Before that I was a nanny and I worked as a pediatric dental assistant.
I handle online sales and a few outside wholesale accounts. Working with Redfern is a dream job I never thought I’d have.
We are a true family. We work like one, and argue like one. As a team we are flexible and have a real love for the plant and what it can do. There is no limit for the plant so there is no limit for us.
For example, my mom suffered from hair loss after Covid. She started to add Redfrn’s Whole Plant Tincture into her shampoo and conditioner and it helped her hair regrow. The plant is magic!
TIFFANY OBLINSKY
HR & Administration
Tiffany is the anchor of our team, ensuring that we stay organized and that the company’s operations are always running smoothly.
During her free time, Tiffany enjoys taking her family to Lake Anna while simultaneously keeping Graham in line from her smartphone!
Corey Reed
Social Media Manager
Hi, I’m Corey. Originally from Charlotte, NC, I’ve called Virginia my second home for over 12 years. With a 10-year background in healthcare and nursing, and 5 years in content creation and social media, I’ve developed a diverse skill set. In my free time, I enjoy creating content, writing music, fishing, and being the best father I can be.
Working with Graham and the Redfern team has been a dream come true. It has allowed me to pursue my passions for content creation, health and wellness, community morale, and making meaningful connections. At Redfern Hemp Co, I oversee the social media side of the business. You can also catch me at Redfern Market, so feel free to stop by and say hi!
COURTNEY KUSTERER
Production / Sales / Event Manager
Knowledgeable and passionate about the hemp plant, Courtney is an all around asset to our company. Since her early days with Graham in Waynesboro, she has acquired invaluable insights and business knowledge to help the success of our small business. Her ability to tell the Redfern story is unmatched. If you’ve ever seen one of our event setups, you can tell that Courtney had her creative ideas flowing. She has built a strong wholesale portfolio, while strengthening our network of industry connections. Her expertise in directing customers to the right products is undeniable, playing a pivotal role in assisting Graham in building the company from the ground up. In her free time, Courtney enjoys moments on the farm with Graham and their farm family of cat, cows, chickens, ducks, and dogs. She also values family time at Virginia Tech football games and moments on the boat or at the beach.
GRAHAM REDFERN
Owner & Hemp Farmer
Before I became an American hemp farmer and entrepreneur, I first heard of the hemp industry during a period when my construction business thrived, but the housing crash of 2009 changed everything. While visiting Asheville, North Carolina, I encountered a groundbreaking green building – a house made 90% from hemp, from the flooring to the walls, excluding only electrical components and appliances.
Intrigued, I consulted with Andrea Herman, president of the Hemp Industries of America, spending an hour and $150 to understand the challenges of building such houses in the U.S.. When Andrea explained the steep costs preventing widespread use of U.S.-grown hemp, it ignited a passion in me. I questioned, “Why not?” This moment became a catalyst for my deep dive into the hemp industry.
Passage of the Farm Bills
In 2014, the passing of the Farm Bill allowed universities to grow hemp, prompting me to shift from the car industry. Initially unsure of my path, I invested in penny hemp stocks and connected with the Virginia Industrial Hemp Coalition, working with universities such as JMU, UVA, VSU, and Virginia Tech to explore potential markets.
For four years, restricted by regulations to work with universities, I delved into the banking industry. When the 2019 Farm Bill dismantled barriers, allowing American farmers to cultivate cannabis plants with less than 0.3% THC, my dream took a leap. Redfern Hemp Co. was born, marking the legal sale of hemp products in Virginia for the first time in over seventy years. With my girlfriend Courtney, we hustled – attending state fairs, cultivating hemp on our 42-acre Caroline County farm, and navigating the burgeoning industry. Fast-forward to 2023, and despite being one of the few companies remaining, we face challenges.
Unfortunately, Virginia lawmakers have strained our efforts, declaring federally legal cannabinoid-derived hemp products illegal unless sold by a select few medical marijuana operators.
In the face of Virginia’s attempt to monopolize medical marijuana, we persist in expanding cannabis job opportunities for all Virginians.
We champion Virginians’ rights to affordable, high-quality products, battling against restrictive legislation. It’s disheartening to see the government hindering the benefits of this plant, including job creation and increased taxation.
Restoring Virginia’s Hemp Farming Legacy
There was a time when Virginian hemp farmers paid taxes with hemp. Reintroducing low-dosage, safe cannabinoid products in smoke shops, convenience stores, and local markets could restore this tradition on a broader scale than a handful of licensees. We’re committed to reclaiming this birthright, enabling Virginians to pay their taxes with hemp once again.
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